The Peter Trends Bridal team and our collaboration partner Rachel Rose are excited to come together with Brideside USA to offer brides a trunk show with a curated selection of gown favourites from our Emanuella, Diva Curves and Rachel Rose Collections in New York City this October.
Brideside Bride is not your typical bridal salon. They are passionate about empowering brides-to-be with a great wedding wardrobe; a wedding dress, accessories, little white dresses, etc as well as the perfect dress for the whole bride tribe.
Brideside started when two women came together to reinvent the bridal shopping experience.
Co-Founders, Sonali Lamba and Nicole Staple met during their first day at Northwestern’s Kellogg School of Management and became fast friends. Both girls had recently found the experience of shopping as a bride or a bridesmaid less than the exhilarating, fun experience it should be.
After trading stories about stressful dress searches and mis-fitting frocks, they decided that women just like them deserved a more meaningful way to shop for this important occasion. They created Brideside to make the boutique experience more convenient, stress-free and inspiring
Staple said that she and Lamba found that conventional wedding collections didn’t suit her or Lamba’s style, individualism or confidence.
“We observed an industry that designed and delivered dresses in a staid manner, emphasizing outdated traditions over inventing new experiences,” Staple said.
“We designed Brideside Bridesmaid to awaken the joy in this very meaningful life moment, guiding women through a beautiful journey that reflects her tastes and desires, while infusing pops of delight along the way.”
“Today, we are a quickly expanding tribe of fashion lovers, inventive dreamers and can- doers who love what we do – providing peace of mind to bridal parties all over the world. Some may see us a fashion brand, some may say we are a technology or retail company. We see ourselves as a team fully dedicated to customer service”.
When we heard all about Brideside’s unique approach to bringin brides and their dream gowns together, we knew we wanted to partner with them. The Peter Trends family and the Rachel Rose family have been working with brides for decades and we understand that the stylist needs to really get to know the client to be able to deliver the perfect look that suits their body as well as their personality.
The Brideside brand promise is described as “ an all-channel concierge service where the peace of mind and happiness of our customers is our highest mission. Our promise: That the Brideside experience enriches one of life’s most joyous occasions by providing beautiful products, expert knowledge and ultra-personalized customer service”.
When we design our collections, we try to imagine the types of brides we have met over the years and like to think that we can deliver the perfect silhouette and gown features to suit the many varieties of body shapes and personality characteristics. We think Brideside stylists will love connecting their brides with the perfect gown from the Peter Trends and Rachel Rose collections.
Our Diva Curves Collection takes into consideration more curvy brides. Brides who are concerned that their bust needs to be supported can find styles with extra boning, shoulder straps and contoured shaping in the gown to flatter a fuller figure.
The Rachel Rose Collection has something for the bride who wants to make a statement on her wedding day with low backs, high splits and sparkling fabrics.
The Emanuella Collection offers brides sophisticated styling with the chance to add bespoke options to create a customised feature or fit.
Brideside is unique in it’s approach to consulting their clients by launching virtual styling appointments for brides, allowing clients to video chat with a stylist to look at swatches, see gowns, go over mood boards, and discuss fit.
Not only do Brideside go out of their way to get to know their brides, there are more Perks of Being a Brideside Bride; when you order your gown you get $50 off bridesmaid dresses for your whole party! Plus, if your dress is $1,400 or more, you’ll also get to pick one of these unique offers:
$100 off your alterations or customizations for your dress
$200 off a little white dress or jumpsuit
$300 off any Untamed Petals accessory or veil
Don’t miss this opportunity to discover our 3 Australian designer wedding dress collections and take advantage of the perks in store!
Our first Brideside trunk show event kicks off in New York City
October 16 – 25
Brideside New York
20 East 20th Street, Suite A
New York, NY 10003
Wed–Thurs: 11pm–6:30pm ET
Fri–Sun: 10am–5:30pm ET
By Appointment Only
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