Brides got sleeves at the All About The Gown Trunk Show with Rachel Rose and Peter Trends Bridal

All About The Gown are a mother-daughter owned bridal shop located in downtown Lake Geneva Wisconsin USA. With over 11 years experience each in the Bridal industry, Judy and Stafany are dedicated to bringing you specifically chosen unique styles including our Australian designed wedding dresses during this trunk show which showcases the latest 2023 styles from our Rachel Rose, Emanuella and Diva Curves collections.

Judy and Stefany tell us they “stock cult favorites for badass brides”. So our Australian wedding dress designers can not wait to deliver this trunk show full of modern gowns for brides from both Wisconsin and Illinois. Amongst our brand new 2023 styles brides will find gowns with seek, fluid crepe finishes, detachable sleeves and the all time favourite; low back wedding dresses.  These designs are so new, they are being shown for the first time at our North America trunk shows.   For a sneak peek of the new season Emanuella Collection and Rachel Rose styles by Peter Trends Bridal here are 4 standout designs for brides to discover.

Potion from Rachel Rose

From the deep V neckline and draped low back, to its  buttery crepe fabric that moves like liquid as you walk down the aisle and dance all night, this dress’ simplicity lets your bridal beauty speak for itself. Understated yet bold, Potion is a perfect match for brides wanting sultry sophistication.  The billowy sleeves on Potion have been designed to be detachable, with clear plastic press studs secured along the armhole. Wear this gown sleeveless or take them off halfway through your wedding to transform your look.

Glow from Rachel Rose

The Glow gown offers brides simple elegance. The bodice features a strapless, straight across neckline that so many of our brides are seeking, and drapes you in structured mikado fabric with a lustre finish. Perhaps the most stunning element of this bodice is the bold pleats, which is complimented by the draped skirt.  The sheath skirt has a side split and the detachable overskirt is perfect for a grand wedding, filling a long aisle with a stunningly dramatic train, and yet looks equally as incredible in an outdoor setting where the natural light can play off the mikado sheen in your photos. The detachable sleeves are made from sparkle tulle and boast a wide cuff at the wrist.

Louvre from Emanuella Collection

This luxurious crepe gown features a softly plunging neckline, raglan long sleeves and a gorgeous low cut out back. Simplicity meets sultry with unique seamlines edged in braid to shape your silhouette. The skirt is simple and striking all at once with her sumptuous crepe, sewn together to create flattering seamlines that hug every womanly curve. Louvre’s gorgeous fit and flare shape extends away from the body to form an elegant long train dotted with covered buttons from waist to hem to give our modern brides a timeless look without sacrificing impeccable fit.

Trevi from Emanuella Collection

The Trevi is deceptively simple and designed to really show off your body and accentuate your curves. Draped in our luxury crepe, this gown is all about a beautiful fit and gives you an amazing silhouette. The neckline is clean and plunging but embellised with an elegant ruffled sleeve which cascades like the fountain it is named after.  The cut out sides are a modern, cheeky touch . The highlight of this gown is the back view which is open to the  waist and elegantly framed by the ruffled sleeve.

All About The Gown offer completely private bridal suites for you and your guests to enjoy.  They operate by appointment only. This warm, welcoming boutique believe in service, uniqueness and a celebratory toast when you say HELL YES to the dress!

After all, it is All About the Gown!

Peter Trends and Rachel Rose Bridal Trunk Show


All About The Gown


May 21-29

Book your trunk show appointment now!


Online Bookings:


+1 262.249.0551



706 W Main St, Lake Geneva, WI



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