The Rachel Rose Collection
Driven by a growing sense that brides, were seeking more luxury and style as well as comfort and confidence from their wedding gown, Rachel turned to us. We knew that together it was the perfect opportunity to create a collection that EMBRACES ALL, regardless of shape, size, age, height, sexuality & personality. Ultimately as designers and stylists we want all brides to look & feel incredible when purchasing affordable wedding dresses.
How did the collection come about?
We have been working closely with Rachel through her family’s bridal boutique, Bridal By Aubrey Rose in Western Australia, for many years. Our shared aesthetic for curvaceous bridal gowns that are flattering and comfortable for all personalities and body types has been at the heart of our relationship.
Rachel has a great eye for design and a flair for creating a silhouette to flatter every figure.
Over the years we have naturally worked in partnership to create unique gowns for Rachel’s brides.
At the end of last year we knew it was the right time for Rachel to share her skills beyond her home town Perth, and invited her to collaborate with us on a new collection.
Where did we draw design inspiration from for the Rachel Rose wedding dress collection?
Over the years our working bond grew from strength to strength and every season we continued to design more gowns that empower women to be confident in their body shape. From curvy brides to plus size wedding dresses we welcomed all challenges as it is such a wonderful feeling when you help a client feel fabulous and beautiful on their wedding day.
We decided to take that success and offer it to all Australian brides. Work began on a collection that is luxurious but offers affordable wedding dresses that are flattering and comfortable, modern but timeless. Designer wedding dresses that are perfect for destination weddings or church weddings alike. Elegant wedding dresses but at the same time playful.
It took six months to get the stretch fabrics, boning and fit perfect and then in August Rachel Rose Bridal was born and revealed to our Australian retail partners to much excitement.
Where can brides find these affordable wedding dresses?
Selected boutiques across Australia:
Bridal by Aubrey Rose in Perth, Brides and Blooms in Adelaide, Bluebell Bridal in Melbourne, Storybook Bridal in Southern Sydney, Penrith Bridal in Western Sydney and Marry Me Bridal in Northern Sydney.
For brides in England, Minster Bridal in Wimborne will stock the collection in the UK.
Finally we are so excited to launch the Rachel Rose collection of Australian wedding dresses to the USA in Chicago next March 2020.